Online Marketing Glossary: Arbitrage
Friday
Oct 10, 2008
Arbitrage:
- A practice through which Web publishers – second-tier search engines, directories and vertical search engines – engage in the buying and reselling of Web traffic.
From my understandings, this is not as frequent of a practice as it once was in the earlier days of internet marketing. But does still happen.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Revenue-Sharing Program
Friday
Sep 19, 2008
Revenue-Sharing Program:
- A program that allows merchants and website owners to increase sales. The host site links to the merchant with a banner, button or text link, for a fee. The merchant pays the website owner for increased traffic, sales and leads from the host site.
This seems like the less guaranteed way to go about performance marketing. I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Marketing
Thursday
Jul 24, 2008
Search Engine Marketing (SEM):
- Tactics that seek to promote websites by increasing their visibility in search engine results. SEM methods include SEO, paid placement and paid inclusion. It includes the practice of buying paid search listings with the goal of obtaining netter free search listings.
Traffic to your website is the name of the game. SEM is primarily used to drive traffic; from there it’s the marketing and web designer’s job to convert that traffic. While there are many firms that focus on just SEM, many website companies also employ in-house teams to work on SEM. Often times, an in-house employee will be the best at SEM because not only do they know the useful tactics, but they know the product or service background enough to delicately utilize the right tactics effectively.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
