Poken seems to have taken over the techie space as the next big thing in conferences and networking.  Don’t know what a Poken is?  Well, it’s basically a USB drive with a cartoon character for a cover.  The drive has software installed on it that automatically connects to the Poken website when you plug it in.  It also has a sensor on the hand that flashes when you “high 4″ with another poken, effectively exchanging virtual contact information.

I first learned of this product at Affiliate Summit East 2009, thanks to Peter Shankman mentioning them in his keynote.  It seemed like everyone wanted a Poken after that – and many people bought some from Peter before the conference was over.  Peter has obviously identified these cute little virtual business cards as a significant advance in sharing contact information, a “game-changer”, even.

But are Poken really the wave of the future?

It depends who you are.  If you travel and network a lot, they could be incredibly useful as they pick up popularity and more people are available for you to “high 4″ with.  Shelly Good-Cook says of the device, “I bought one a couple months and other than my twin sister, for whom I also bought one, I haven’t found anyone to “high five” mine with.  I took it to a networking event I attended in Arlington, VA recently where most of the attendees were young, hip and computer savvy, but none of them had heard of it yet.  I even met a reporter who covered that beat and it was new to her, so I gave her the scoop on it, hoping she covers it.  They may have won a Tech Crunch Award in Europe, but they still have work to do in the U.S. before they get wide spread adoption.  For me, this is like the early days of the fax machine.  I have one but there isn’t much value in it until a lot more people get one.  Most of the people I talked to about it at the networking event thought it was a great idea, although some of the men were less than thrilled with the limited design options.  Most thought $20 was reasonable for the functionality although a few balked at the price point, stating it was much too high.”

Poken has responded to the cartoon complaints and come out with a more professional looking Poken, the Poken Pulse, that looks much closer to a traditional USB drive and boasts 2GB of space and traditional USB drive functionality in addition to the Poken networking features.  At a higher price point, I actually expect more professionals will go with it over the cartoonish regular Poken as it does have that added functionality.  Most of the feedback I get about Poken are from my contacts in the affiliate marketing community, and I wonder now that there have been a couple more conferences if they’ve gotten more use.  Elizabeth Hannan said of her Poken, “I have had a experience with Poken at SXSW 09 where I was first introduced to Poken. It was incredibly helpful and made awkward introductions into easy conversations.”.  I can definitely see how that is beneficial for those of us that are friendly but not incredibly extroverted.

Whether or not these are the wave of the future, time will tell.  The buzz has seemed to died down in the last few months, but they’re not being tossed aside with that m100 Palm Pilot just yet.  Do you Poken?  Share your story!

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I won big while in Las Vegas for Affiliate Summit, but not at the tables or slots.  For someone who rarely wins anything, I’ve had great luck lately winning some goodies in the last three weeks, from three different affiliate networks!  I managed to win some cool prizes that will most definitely help me out in my blogging and social endeavors!

So with that, thank you SO MUCH and here’s what I won so far this year and from who.  2009 has turned out pretty awesome so far!  I apologize in advance, dear readers, as this will be a long post!

Flip Mino Video Camera from MarketLeverage

Last month, several bloggers I read hosted a contest by MarketLeverage, the “Share Your Secret” contest.  The rules were simple – share your marketing secret via blog comment and you can only use MarketLeverage as the example network.  I entered on a couple of blogs, and was chosen to be the winner from 11|15 Media’s blog!  So thanks Mike!  Here’s what I shared:

As I said there, my secret isn’t really a secret – work smarter, not harder. I picked up the saying from one of my college roommates and I’m sure some genius generations before me coined the phrase, but I apply that mantra to everything. I try to make things more efficient and do things better so that my time is more effectively used and I can work smart without necessarily making things harder on myself.

To apply that to the affiliate example, I use MaxBannerAds on my blog. When I label the ads, not only do I add the merchant name but I also add the network name, i.e. MarketLeverage, to help me to group them together when I go to look at reporting so I can easily group things for myself. That’s just one small example of how I work smarter, not harder.

There were a lot of great contenders, so I was surprised to have won!  I was given the choice between a 4th generation iPod Nano or a Flip Mino, and since I had just bought an iPod for my husband for Christmas and have my own classic iPod, I chose the Flip.  I have to give MarketLeverage extra thanks for such a good prize because I just realized that my Aiptek HD camera is on it’s way to death.  So yay!  I hope as soon as I receive it and check out the cool content they’re going to preload onto it that I’ll have the guts to video blog more

A new service from marketing master Joel Comm was launched at Affiliate Summit.  The service, called TextCastLive, is a SMS messaging service that texted updates to opt-ins about the conference, like when sessions were starting and other events.  They also peppered in some contests in.  During the tail end of a session, a text went out announcing that the 7th person to show their phone the good folks at the oneNetworkDirect booth would receive $500 in network credit.  So I wandered over and with the good fortune of being with some other people who showed their phones (or, their phones were immediately more visible I might say) I was number 7!  I was actually surprised to see that they have a lot of tech offers on their network, including Lavasoft which makes the awesome anti-spyware program Ad-Aware that I love and swear by!  So thank you to TextCastLive and oneNetworkDirect!

Merchant Bag from buy.at

When you see those bowls on booth tables that say “drop your business card here to win”, DO IT!  This is how I was the lucky recipient of the merchant bag from buy.at.  The bag was a veritable treasure trove of swag, all provided by the merchants on their network.  At face value, it was an awesome Patagonia backpack, designed to comfortably pad a laptop.  It’s nice a slim, which is a benefit since the current backpack case I have is huge and bulky.  They also handed me a $100 Ticketmaster gift card, and said there was a Bonobos gift card designated for me as well.  I shook hands and hugged those I knew, took a picture with the guys decked out for the Affiliate Triathalon (Kim & Ayako – I WANT THAT PIC!)  and wandered off.

I was stoked to get that, and later when I went to open the bag to consolidate some of the other swag I’d received at the show I found that there was even MORE inside!  A cool track jacket, which I unfortunately had to give away since it was much smaller than what I wear, a $5 Starbucks gift card, a nifty gel stress ball, a cool pleather (plastic+leather) & metal USB thumb drive, some nifty ear warmer headphones, and… oh I know I’m forgetting something!  So HUGE thanks to the people I know from buy.at, Kim Salvino, Ayako Bingham, Amy Ely and everyone else there!

So once again, thank you to MarketLeverage, oneNetworkDirect, and buy.at for their awesome generosity and great prizes!

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