25 Death-Defying Design Principles for Direct Marketing … in 25 Minutes
Anyone interested in a free webcast to pick up some marketing tips, come on down! Sandra J. Blum brings experience in direct marketing, advertising and marketing communications to her highly rated sessions. Register for free at the Dynamic Graphics website.
From the Dynamic Graphics website:
In this fast-paced webcast, sponsored by PsPrint, you’ll see the visual elements of persuasion and moments of truth that trigger response. You’ll learn about specific changes (often minor) you can make to improve response significantly. And you’ll hear the latest research on design approaches that work. This is one practical session that’s focused on helping you evaluate creative content with innovative insight.
This will be a great session for small businesses, copywriters, and graphic designers everywhere. I’m personally looking forward to catching this one as I missed the last webcast we sponsored, and I hear it was fantastic. For 2008 we’re really looking at some cutting edge new marketing techniques and I’ll be on the supreme lookout for new things to try! New contests, viral marketing, and blogging like crazy! The new year is going to be exciting here at PsPrint!
Forget The Mitchell List: We’re sponsoring a CONTEST!
Why focus on the downward spiral of steroids in the MLB? With the success of our Brickfish contest hot on our heels, PsPrint is sponsoring a fun holiday contest through PhotographyCorner.com.
You ever notice that some objects kind of look like letters? Like the brim of a mug looks like an “O” or the top of that roof makes the letter “A”, or even a stick in the shape of the letter “Y.” Your mission, should you choose to accept it, is to photograph these objects that look like letters, and put them together to create a holiday word (like peace, joy, Christmas, Jesus, lights, wreath, Hanukkah, festivus, etc).
More details, as well as entry details, can be found on the PhotographyCorner.com forums.
Read MoreeComXpo is NEXT WEEK!
PsPrint is a featured exhibitor at eComXpo, the virtual tradeshow for eCommerce marketers. We will be featuring in our booth our great products, amazing variety of services, and of course our affiliate program.
eComXpo will feature more than 100 exhibitors including Google, Double Click Performics, Digital River, Microsoft adCenter, LinkShare, ad:tech and more.
If you stop by on day 1 between 10am and 6pm PST you can even chat with ME! And come by for the freebies too… register to win a $200 Visa Gift Card just in time for the holidays!
When?
– October 9-11, 2007
Where?
– Online at www.ecomxpo.com from the comfort of your home or office PC
Why should you attend?
– Hear from top industry experts at keynote, feature and panel presentations followed by live Q&A on topics of interest to affiliate, search, and interactive marketing professionals.
-Network with thousands of your peers .
-See the latest offerings from hundreds of exhibitors on two show floors.
-Win great prizes such as iPods, flat-screen TVs, vacations, and more.
-Enjoy all the benefits of a top trade show for FREE, without leaving your home or office!
Click here to learn more or register.
Take a video tour online here.
Read MoreOne Fish, Two Fish…
Brickfish! This is a nifty little website that Anne stumbled upon. They describe it better than I can, so here’s their spiel:
- Create content for your favorite brands and bands.
- Win exciting rewards for reviewing, voting and sharing content across the web.
- Earn rewards like the chance to meet your favorite bands, clothes, scholarships and even cold, hard cash.
The best incentive to participate in viral marketing I’ve seen in some time. We’re kicking around a campaign to launch on Brickfish, and it might be ready as early as Monday! Stay tuned for more details next week!
In other news to wrap up the week, I’ve booked my flight to John Wayne Airport in Orange County for the California Associations of Realtor’s Expo next month. I’ll miss the first day of the show, but will be there staffing our booth October 10th and 11th. I figure while I’m down there I’ll see some friends in the area and enjoy a slight change of pace from Nor Cal life. The day before the show I’ll be staffing our online booth at eComXpo from the comforts of my office here in Oakland. So two shows in three days… that should be an interesting week to say the least!
Trade shows seem to be going well, customer acquisition is doing okay but could be better, and the affiliate program is pretty stagnant. We had a two and a half hour metrics meeting this morning, only half of which focused on the affiliate program, which I felt like a moron during. I guess I’ve been more focused on the quantity of affiliates than the quality, so that ends now.
We want to help our affiliates to be better affiliates. We’re also considering some BIG changes to the structure of payments, but I’m not at liberty to announce them yet. We’re going to start looking more at our affiliates individually and see what they’re doing and what is working. Hopefully this helps everyone. Me, because I won’t look like a goober when asked questions and I’ll have the answers, the affiliate, because they’ll be making money, and the other affiliates, because they can learn from the big money makers.
That makes sense, right?
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