Online Marketing Glossary: Targeted Marketing
Targeted Marketing:
- The act of making the right offers available to the right customer at the right time.
So, I added “available” to the definition, although I think that might just have been a typo from the original article online. Like visitor segmentation, targeted marketing will boost conversion rates by giving the visitors what they want.
I’ll take a minute to talk about the ills of NOT using targeted marketing. If you have a website about memorials for lost loved ones, don’t serve ads for dating services. If your website is about international delicacies, don’t serve ads for pet adoption – it sends the wrong message.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Visitor Segmentation
Visitor Segmentation:
- Differentiating of users to site by categories such as age, sex, etc.
Being able to segment your visitors helps to target the ads best. You can look at what pages different segments are spending the most time at and offer up the most relevant ads to that segment on that page.
Having ads more targeted to your audience helps to boost conversion rates. For example, if you see that more women are reading a particular page than men, you can serve ads about clothing, shoes or jewelry instead of ads more commonly associated with men like home improvement stores, sports or video games.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
