Benchmark:

A standard by which something can be measured or judged. Assigning value to Key Performance Indicators (KPI) ensures your organization is measuring performance against similar goals.

Be sure you’re not setting benchmarked goals for your analytics or company that are impossible to obtain!
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Glossary Definition From Website Magazine, February 2008.

Psychographics:

Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.

Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s [...]

Parameters:

These are located in the URL immediately after a question mark and followed by an equal sign and a return value, known as name=value. Parameters indicate to a database what page a user is viewing. For example, www.mysite.com/product/widget.aspx?=1234. Here, widget is the product and 1234 is the product identifier.

This comes up a [...]

Conversion Funnel:

The series of steps that move a visitor towards a specified conversion event, such as an order or registration sign up. Funnels vary for every site, but best practice is to limit the depth a user must engage to convert.

A more common term for this is the ordering process. Here at PsPrint [...]

Demographics:

The physical characteristics of human populations and segments of populations often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education or geographic location

Whenever you do a targeted marketing campaign, demographics are key! It’s a much better use of your time, efforts, paper, and budget to send [...]