TrishaLyn » word of email http://www.trishalyn.com A whimsical look at marketing, my career, and social media in the era of Web 2.0 Fri, 30 Jul 2010 12:00:04 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Online Marketing Glossary: Viral Marketing http://www.trishalyn.com/2008/09/online-marketing-glossary-viral-marketing/ http://www.trishalyn.com/2008/09/online-marketing-glossary-viral-marketing/#comments Wed, 10 Sep 2008 16:30:53 +0000 Trish http://www.trishalyn.com/?p=522

Viral Marketing:

  • The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks.  Any advertising that propagates itself the way viruses do.

glossary bookViral is growing, no pun intended.  Traditionally this has been referred to as word-of-mouth, however with the advent of our dear interwebs here, viral can mean the spread through video, email, social networks, blogs, etc.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine


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Viral Marketing:

  • The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks.  Any advertising that propagates itself the way viruses do.

glossary bookViral is growing, no pun intended.  Traditionally this has been referred to as word-of-mouth, however with the advent of our dear interwebs here, viral can mean the spread through video, email, social networks, blogs, etc.

____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine


 Powered by Max Banner Ads 
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