Online Marketing Glossary: Custom Feed
Friday
Oct 31, 2008
Custom Feed:
- Enables submission to XML feeds for each of the shopping engines. The engines have different product categories and feed requirements.
I have to admit that I don’t know the first thing about shopping engines since I don’t run any online stores or virtual malls. Do any of you care to share some insight on this?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Feeds
Thursday
Sep 25, 2008
Feeds:
- A Web document that is a shortened or updated version of a webpage created for syndication. Usually served at user request, through subscription; also includes ad feeds to shopping engines and paid-inclusion ad models. Ad feeds are usually in eXtensible markup language (XML) or rich site summary format.
There are great tools out there for affiliates to utilize data feeds put out by merchants to create their own customized online shops. Pop Shops and GoldenCAn are the two big ones.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: XML
Wednesday
Sep 3, 2008
XML (eXtensible Markup Language):
- Its primary purpose is to facilitate the sharing of structured data across different information systems. It is used both to encode documents and to serialize data.
Related to HTML, XML aids webmasters in what they can do with their websites. It’s another programming language out there.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
