Online Marketing Glossary: Custom Feed
Custom Feed:
- Enables submission to XML feeds for each of the shopping engines. The engines have different product categories and feed requirements.
I have to admit that I don’t know the first thing about shopping engines since I don’t run any online stores or virtual malls. Do any of you care to share some insight on this?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Feeds
Feeds:
- A Web document that is a shortened or updated version of a webpage created for syndication. Usually served at user request, through subscription; also includes ad feeds to shopping engines and paid-inclusion ad models. Ad feeds are usually in eXtensible markup language (XML) or rich site summary format.
There are great tools out there for affiliates to utilize data feeds put out by merchants to create their own customized online shops. Pop Shops and GoldenCAn are the two big ones.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: XML
XML (eXtensible Markup Language):
- Its primary purpose is to facilitate the sharing of structured data across different information systems. It is used both to encode documents and to serialize data.
Related to HTML, XML aids webmasters in what they can do with their websites. It’s another programming language out there.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Changes A-Foot
Frequent visitors here to TrishaLyn.com will notice that the design has changed, among other things. I haven’t updated in awhile because I’m trying to fix the issues first. This is all in an attempt to NOT corrupt my source feed.
As with all budding bloggers, I’ve screwed the pooch a bit and now having to fix what I broke. Apparently a combination of “Pretty Permalinks” structure and my old theme are killing my RSS feed for some reason. Whenever I change the permalink structure the source feed dies and I get an XML not well parsed message.
So I admit that I’m at a loss and don’t know how to fix this without going back to the ugly default permalink structure. And that also kills all the links that are out there & doesn’t sync previous Disqus comments to their posts, so I really do NEED to go back to the pretty permalinks… but how do I do that without losing the feed?
I’m working on it… if you have suggestions, throw them at me PLEASE. I’ll, of course, share the solution once I find it. I’m not giving up!
I’m getting some help from a heavy hitter in the blogosphere/affiliate marketing world… so let’s all hope this works out. By the by, I changed the design because I thought it was my old theme that was mucking things up, but I actually really like this new theme. Professional but still “me”. Meh anyway… HELP 😛
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