his is the last of my notes, finally!  This panel promised to deliver real live examples from advertisers and publishers who have faced the best practices issues and discovered the resolutions that helped both sides continue a successful working relationship. The panel consisted of:

Brian Conchuratt, Sr. Sales Manager, Commission Junction (Moderator)
Matt Earls, Sr. Marketing [...]

As the first course of the conference yesterday, I’m sure there was a lot of pressure for this hour and fifteen minutes to really set the tone for the three days of Commission Junction University.  Titled “Affiliate Marketing 101: Back to the Basics”, I attended hoping to maybe pick up some things I didn’t actually [...]

Pay Per Click (PPC):

A program where an affiliate receives a commission for each click they refer to a merchant’s website.  PPC offers some of the lowest commissions and high conversion ratio since visitors need to only click on a link to earn the affiliate a commission.

The most common search engine utilizing PPC is Google AdWords, [...]

Quality Score:

Reflects an ad’s historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google.  Yahoo refers to it as a Quality Index.

Of course getting the most links to your website isn’t always the name of the game; it’s getting high quality links.  This is why spammers who link to your content aren’t [...]

Client:

A software program that is used to contact and obtain data from a server software program on another computer.  Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client.

Okay, in plain English for those that are not uber geeks, a [...]