Online Marketing Glossary: Web 2.0
Web 2.0:
- Also referred to as the Semantic Web. In this iteration, sites, links, media and databases are “smarter” and able to automatically convey more meaning than those of today.
Okay while I’m not going to argue with Alexandra’s definition here, I will say that it’s different from the explanation I’ve always been given about what “web 2.0” is. It’s my understanding that web 2.0 is all about social interaction and user generated content. Sites like YouTube and Yelp are great examples of content-rich sites that are reliant entirely on the users who submit that content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
