Paid Inclusion:
- Advertising program where pages are guaranteed to be included in a search engine’s index in exchange for payment.
The most common cases of paid inclusion happen on directories. While they allow almost anyone to submit a link, users are offered a paid solution that’s guaranteed to get their links in front of more users in a more prominent location. These links are also given more weight in terms of IT resources to make sure they’re coming up in all possible keyword searches rather than just a few or one.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
