Going to ad:tech San Francisco?
I am! This will be my first ad:tech and I’m excited! I’ve got all my sessions picked out on the schedule and logged into trusty TripIt. Want to know where I’ll be? Check it out here. I plan on working the expo hall and sessions to the best of my advantage to pick up some helpful tools and meet some helpful people! Unfortunately I’m still without a permanent position, though I’ve had some promising conversations with a few people. Is it too much to hope that I’ll have a permanent job by then? It’s just a week away… so scoop me up while you can!
Some of the sessions I’m planning on attending look like great opportunities to learn more about spaces that I’m not too familiar with, Danny Sullivan’s SMX @ ad:tech sessions teaching the basics of search marketing. I’m still green on the intricacies of search marketing, although I know the basic concept. I need to get in there and dive into the deep end of the pool to really get a better grasp. Hopefully after this session I’ll feel a bit more comfortable to dive in and do some experimentation myself. There’s also one session sponsored by Media Trust on performance marketing, and a lot of the other session descriptions sound like they’ll be touching on various aspects of performance based marketing. So I can’t wait!
Speaking of conferences, I do have more notes to share with you from the Web 2.0 Expo, I’ve just been a tad slow to get them all banged out. Look for that coming up soon!
Read MoreA Quick Note Regarding My Employment
I’m officially on the market.
That’s right, it’s with a sadness that I report that I am no longer the Director of Affiliate Marketing with New Edge Media. Their clients decided to go a different way with regards to Affiliate Marketing and through no fault of my own, I’m now without gainful employment. That’s all I’m really going to say on the subject.
I have to give huge props to my coworkers and boss who jumped right onto LinkedIn and gave me great recommendations. Thanks, ladies.
In the meantime, are you looking for an affiliate program manager to telecommute? Or if you’re based in the San Francisco Bay Area, work in-house? I’m your woman. I’m also open to any copywriting, blogging, web design, or other freelance or contract work until I secure a permanent position. My resume is available in PDF and on LinkedIn. A small portfolio of my graphic design work can also be found at Blinkstar Media.
I’m going back to job hunting, now…
This makes me a very sad panda.
Read MoreWeb 2.0 Expo: Darwinism on the Web- Surviving and Thriving in a Web 2.0 World
Session Description: Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Sponsored by CoreMedia.
This session took place Wednesday, April 1, 2009. The speaker:
- Sören Stamer, CoreMedia
This was one of my favorite sessions. Sören was a wonderful, engaging speaker, and his accent was not a hindrance in the least. While the other sponsored sessions were often big commercials for the sponsored company, I really appreciated that Sören left the CoreMedia plug for the end and kept it relatively short. I enjoyed sitting through this session!
Bullet Point Review!
- You need to remain agile in this environment.
- Example: RateMyCop.com
- Cirsis is much bigger. Some say we get collectively smarter, but we probably get collectively dumber.
- Web 2.0 is fundamental change.
- 10 patterns that might be useful:
- Websites Evolve: Content used to be king but it’s all about engaging people
- Harley Davidson did a good job of creating a tribe.
- The feedback loops rule.
- Engage in Conversations
- Be Personal
- Make Your Ideas More Contagious
- Personal resonance counts
- iPhone is an example – you touch what you like
- Use Established Paradigms
- Open & focused wins (Amazon)
- Open Up and Do Less
- Evolution is hard to predict
- Let It Go
- People pay for attention
- Provide Ways to Earn Attention
- Yelp is a good example.
- The web withough websites
- Enable Multiple Touch Points for your Service
- Making money because of… (because of search, not with search)
- As soon as you start charging, it’s a barrier of entry and people will go to a free verion
- Find Smart Ways to Offer a Great Service for Free
- Skype
- Don’t be surprised that some things change dramatically
- Websites Evolve: Content used to be king but it’s all about engaging people
Points brought up during the Q&A
Video will be the next big thing.
All in all this was great. Rather high level, and left some people questioning at the end, but I really enjoyed it. It was almost more of an entertainment piece than an educational piece. Bravo.
Read MoreAffiliate Marketing Fanatics 5: Staring Down the Governator
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We are a touch late with delivering last week’s show to you. I was out of my office away lobbying against California AB 178 on Tuesday and then at Web 2.0 Expo the rest of the week, so Mike and I took today to catch up on a few things. We start all business and devolve into my rant on the etiquette of booth staff at trade shows. So be sure to heed my words and stop, collaborate, and listen!
A few things we mention this week:
- My second job as a California lobbyist against AB 178
- Affiliate Voice: The Voice of the Affiliate Industry launched this week. Their president is Melanie Seery of NYAffiliateVoice.com
- Twitter dropped their auto-follow service, so we took a look at 3rd party apps like Tweet Later.
- Mike explored Max Banner Ads as an adserver for his blogs.
- A brief recap of the Web 2.0 Expo in San Francisco and the tools I found potentially useful: StartForce, Safari Books Online, and GooseGrade
- Another tech blog by our pals Sam Harrelson and Scott Jangro called Cloud39.com
- Shout outs: Stephanie Lichtenstein’s awesome work on the #advertisingtax organization and Facebook group, and Daniel M. Clark’s great help via Twitter.
This episode comes in at a mouth watering 52 minutes.
Read MoreWeb 2.0 Expo: Transforming IT with Cloud Computing
Session Description: Running your business in the Cloud is becoming mainstream and offers enormous advantages. Hear how companies are taking advantage of the Cloud to increase IT output while simultaneously reducing infrastructure, application development and deployment costs. Learn how this new approach is enabling IT to do more with less by focusing on innovation, not infrastructure.
This session took place Wednesday, April 1, 2009. The speaker:
- Trae Chancellor, CIO, Salesforce.com
Unfortunately a lot of this kind of went over my head. I guess the term IT in the title didn’t signal to me that this might not be the best session for me to attend. The notes are kind of short since I didn’t really get a lot of value myself out of this. Sorry!
Bullet Point Review!
- This transformation will touch the entire organization; everything has to be rethought.
- Gives you a competitive advantage.
- Cloud computing is able to deliver true innovation.
- Goals: improve productivity and innovation, improve efficiency, reduce costs.
- Implement CRM>customize>extend>commit>iterate
- Created their own dashboard and integrated that into their client offerings.
- Gets the whole business involved.
- Leverage the cloud.
There wasn’t really any useful Q&A time, and in reality most of this session was an advertisement for Salesforce, which is to be expected considering it was a sponsored session. The presentation was more tailored towards being a case study rather than a how-to.
They didn’t share the presentation on SlideShare.net so I can embed it, but you can download it here: Transforming IT with Cloud Computing (PPT).
Read MoreAmazon Puts the Kybosh on PPC
All Amazon Associates in North American programs today received an email in which Amazon has notified us of program changes. As of May 1, Amazon will no longer allow associates to drive traffic via pay-per-click ad campaigns.
As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.
This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.
Many programs know that PPC is essential for some affiliates, so it’s interesting that Amazon would chose to alienate these affiliates from their program. I wonder if this is related in any way to the #advertisingtax California AB 178 that we’re working on killing. Only time (or an Amazon insider) will tell!
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