Okay, that’s not entirely accurate. But it’s close. Today, Schaaf Consulting announced their acquisition today of PartnerCentric, perhaps the first OPM firm launched in 2004. This merger will bring some of the top affiliate programs in the industry under the management of one roof. The press release is pretty cut and dry, but I have to give them a lot of credit for having fun with it and including this quote from Schaaf Co. client Moosejaw’s Kate Runyon:
“I have been working with Schaaf Consulting since 2007, and I haven’t been this impressed since my best friend’s boyfriend tried to kiss me at prom,” said Kate Runyon, Internet Marketing Coordinator at Moosejaw. “Maybe that didn’t come out right but you probably get it.”
Awesome.
Does this signal a new dawn in the affiliate industry of Super OPM firms akin to the mega marketing firms running traditional marketing? Perhaps, and it’s definitely an intriguing concept. Our industry is definitely big enough for this kind of expansion, but with the 21st century flexibility that affiliate marketing is known for. This is definitely a bonus for affiliates, giving them less people to have to contact when they need assistance.
The new company will be known as Schaaf-PartnerCentric and will be lead by Brook Schaaf. PartnerCentric president Linda Woods will stay on as a strategic adviser. Let me congratulate Brook & Forrest Schaaf on this venture and wish them the best of luck. Don’t worry fellas, For Me To Coupon is in good hands with me on board 🙂
