Of course, at every CJU the general manager of the company has to give an encouraging “state of the company” type speech. This year it was all about growth.
- Kerri Pollard, General Manage, Commission Junction (@kerripollard)
I really enjoyed the statistics Kerri shared, despite her saying she wasn’t a numbers person. Neither am I, but these were very “feel good” numbers for current CJ publishers and advertisers.
Bullet Point Review!
- Unless you were a coupon publisher, growth was hard in 2009.
- $1.9 billion spent on affiliate marketing in 2009 – it’s estimated to be $4 billion in 2014.
- Online advertising has tripled.
- Affiliate marketing is growing faster than other advertising types.
- 28% of consumers’ time is spent online, but online advertising is typically only 13% of a company’s marketing budget.
- E-commerce sales are still only 3.8% of total retail sales.
- 62% of adults shopping online seek out a coupon before purchasing.
- Old Spice was the most viral campaign in 2010.
- Twitter is seeing 90 million tweets per day.
- 63% of online retailers that use a 3rd party advertising tracking solution, use CJ.
- Bed, Bath, & Beyond is the newest big-box retailer to come to CJ.
- CJ has seen a 40% increase in advertisers over the last 12 months.
- Publishers need to generate $10k/month in commissions for 3 straight months to qualify for CJ Performer status.
- Monthly income doubled on average after publishers become a CJP.
- There’s a new “Get Links” area, in beta right now.
- Advertisers supporting direct linking are clearer.
- There’s additional filtering options.
- Everyone at CJU now has access to the new “Get Links” area.
- CJ has seen a 24% increase in publisher relationships over the last 12 months.
- Affiliate marketing is now retailer’s first stop instead of their last stop.
- CJ feeds product helps advertisers fix data feeds and also works with 200+ comparison shopping engines.
- CJx beta takes care of finding advertisers, getting approved, finding products, and managing links for the publisher (name is temporary).
- CJ media is more short term campaigns (like an internal CPA network).
- 10 largest publishers on CJ experienced 50% year-over-year growth in Q2.
- 20 largest advertisers on CJ experienced 26% year-over-year growth in Q2.
