This session was the keynote for the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact. The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA. Unfortunately, I was a bit late and didn’t hear all of what Brian had to say, which is a shame. I know that he’s incredibly knowledgeable on this topic and I’ve heard him speak before and it was a treat. I did manage to take some notes for you though.
- Brian Solis, Principal, Futureworks (@BrianSolis)
Bullet Point Review!
- Content Context is King
- 1+1= Many
- Remember that ROI doesn’t mean Return on Ignorance.
- KISS = Keep it Simple Significant, Stupid & Sharable.
- You have to have a desired outcome and it has to be sharable.
- The new messaging value system:
- Connection
- Empathy
- Conversation
- Engagement
- Listening
- Adaptation
Overall, I wish I had more! But I have much more from the other speakers of that day. Stay tuned! Here’s Brian’s slide presentation:
Brian Solis of FutureWorks
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