This presentation took place at the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact. The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA. Now that your email subject lines and user targeting have optimized your open rates, what’s next? In this session, Mani explored new ways to engage users with branded in-email polls, quizzes, social shares, and opt-ins.
I really got some good actionable tips from this session! I had never thought about some of this, though offering rewards and incentives for people to click through their emails seems like a no-brainer now. The speaker was:
Bullet Point Review!
- It’s a social world. It’s a real-time world.
- Smart email marketing engages users in their inbox.
- Remember your goals are to (1) Engage, (2) Qualify, (3) Convert.
- SMART Email Marketing
- Social
- Multi-channel
- Adaptive
- Real-time
- Template driven
- Increase user engagement with smart polls.
- Trigger social sharing with in-email smart quizzes.
- Social sharing jumped 33% when an incentive was offered.
- Keep polls and quizzes short, 3-5 questions.
Here’s Mani’s slide presentation:
Mani Iyer of Kwanzoo
View more presentations from Murray Newlands.
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