Affiliate Marketing Fanatics 10: Gonna Make a Change
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Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Unfortunately this week we had a mic failure on Mike’s part, so even though I could hear him when we were recording the podcast on Skype, when listening back he was inaudible. I tried amplifying it and leveling it and everything, but it was a lost cause. So instead, we decided I’d give you a recap on what we talked about since they were all pretty important issues. Basically, we’re taking a page from Shawn Collins’ book on podcast failures ;). So the title refers both to all the changes going on with tax rules and disclosure regarding affiliates AND to the change Mike has to make to get the recording right next week!
The recap episode is a short and sweet 26 minutes on the dot since it includes a Jackson tribute at the end.
In this show, we discussed:
- A recap of Affiliate Convention.
- Amazon dropped North Carolina affiliates and sent a warning letter to Rhode Island affiliates. Darren Rowse wrote about it on Problogger.
- The FTC is tightening it’s rules regarding disclosure, but it’s still ambiguous enough to leave affiliates questioning what this means for them. Daniel M. Clark wrote an article on the FTC disclosure issue, as well as Brian Clark of Copyblogger’s wrote about how to turn disclosure into a selling point.
- Twitter servers took a hit yesterday when the news about Michael Jackson’s sudden death broke. Are they ready to be a major search engine?
- Rumors swirled about other celebrity deaths – this doesn’t make Twitter look like a legitimate resource in the eyes of skeptics.
- Finally, Rest in Peace to Farrah Fawcett and Michael Jackson, who both passed away yesterday. We pay tribute to MJ and pontificated on whether or not we’d see affiliates attempting to capitalize on these events. I see just now that Shawn Collins is thinking about this topic as well on his blog.
Affiliate Marketing Fanatics 9: Meetings, Skype, and Pure Vanity
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Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Okay, I got caught up on Friday with lots of work, so I didn’t get this episode edited until this weekend so we talk a lot about dated stuff, unfortunately. But never fear – there’s plenty of good stuff that we cover in our sweet, sweet 30 minutes of podcast.
- We chat about the Bay Area Affiliate Managers Coalition meeting held at eBay.
- The countdown excitement to getting vanity URLs for our Facebook profiles, and the nice aspect of having unique names.
- The Interactive Advertising Bureau’s video featuring Tim Carter of AskTheBuilder.com.
- Affiliate conferences coming up, including my excitement about traveling to Denver for the first time and a long foodie aside on bagels and pizza in the now SOLD OUT (exhibitors and meet market tables) Affiliate Summit in NYC.
- Using Skype for business calls, podcasts, and actually paying for a subscription.
- Finally a big shout out to custom bumper stickers giant John Fischer of Sticker Giant for helping us out for our upcoming Getting Noticed FAST panel in August.
Affiliate Marketing Fanatics 8: Twitter Obsession and Some Real Tools
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Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Another two weeks has passed and we’re back. We started with a good sized agenda and elaborated into areas we didn’t expect. Despite trying to keep it short since Mike’s not feeling well, we still ran a hearty 45 minutes. Remember to drink your fluids, kids! In in this episode we discuss:
- Twitter Job Search?
- Twitter TV Show?! Twitter says not so fast.
- Blink 182 Tweet Deck
- Whatever happened to WeFollow?
- Server issues Mike’s having with GoDaddy Shared Server Hosting. Might try Host Gator, BlueHost, HostMonster, JustHost. Not ready for dedicated servers like Rackspace.
- Update on DataFeedR data feed plug-in Mike’s using
- Blogger LinkUp Update
Affiliate Marketing Fanatics #7: Tweeting, Speaking, & Blogging
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Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re back after a fortnight away! We don’t do it on purpose, it just happens that way, we swear! We’re back in the swing of things this week with a relatively short show for us clocking it at an even 30 minutes and 30 seconds! This week we delve into our favorite topic of Twitter… I think we might as well just rename this the TwitterCast! Specifically we discussed:
- Twitter monkeying around with the @replies and the #fixreplies fiasco that ensued.
- Commission Junction has finally jumped on the Twitter bandwagon, and we ponder why larger companies take so long to make the social media move.
- We excitedly ham it up about the fact that we’ll be speaking on a panel at Affiliate Summit East 2009, and another show I’ll be at next month.
- Mike’s discovered a HARO-like service specifically for bloggers called Blogger LinkUp run by Cathy Stucker and we talk about the two.
- Finally we give some well deserved shout outs to our fellow ASE09 panelists Jen Goode, Stephanie Lichtenstein, and our fabulous moderator Lisa Picarille.
Affiliate Marketing Fanatics #6: ad:tech, Cafepress, and Hootsuite
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Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re back after two weeks away. Here’s a rundown of what we ramble about this time around. In in this episode we discuss:
- Trisha is the newest member of Paulson Management Group.
- TweetDeck, Seesmic Desktop, Digsby, and Hootsuite.
- ad:tech San Francisco Recap.
- The enormity of the Affiliate Summit Beer Garden.
- Cafepress changing pricing structure to standardize pricing.
- CA tax development.
- Shout outs: Shawn Collins, Lisa Picarille, Todd Farmer, Angie Seaman, Brian Caldwell, Teresa Caldwell
Affiliate Marketing Fanatics 5: Staring Down the Governator
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Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We are a touch late with delivering last week’s show to you. I was out of my office away lobbying against California AB 178 on Tuesday and then at Web 2.0 Expo the rest of the week, so Mike and I took today to catch up on a few things. We start all business and devolve into my rant on the etiquette of booth staff at trade shows. So be sure to heed my words and stop, collaborate, and listen!
A few things we mention this week:
- My second job as a California lobbyist against AB 178
- Affiliate Voice: The Voice of the Affiliate Industry launched this week. Their president is Melanie Seery of NYAffiliateVoice.com
- Twitter dropped their auto-follow service, so we took a look at 3rd party apps like Tweet Later.
- Mike explored Max Banner Ads as an adserver for his blogs.
- A brief recap of the Web 2.0 Expo in San Francisco and the tools I found potentially useful: StartForce, Safari Books Online, and GooseGrade
- Another tech blog by our pals Sam Harrelson and Scott Jangro called Cloud39.com
- Shout outs: Stephanie Lichtenstein’s awesome work on the #advertisingtax organization and Facebook group, and Daniel M. Clark’s great help via Twitter.
This episode comes in at a mouth watering 52 minutes.
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