Forget The Mitchell List: We’re sponsoring a CONTEST!

Posted on Dec 13, 2007 in Contests, Marketing |

Why focus on the downward spiral of steroids in the MLB? With the success of our Brickfish contest hot on our heels, PsPrint is sponsoring a fun holiday contest through PhotographyCorner.com.

You ever notice that some objects kind of look like letters? Like the brim of a mug looks like an “O” or the top of that roof makes the letter “A”, or even a stick in the shape of the letter “Y.” Your mission, should you choose to accept it, is to photograph these objects that look like letters, and put them together to create a holiday word (like peace, joy, Christmas, Jesus, lights, wreath, Hanukkah, festivus, etc).

More details, as well as entry details, can be found on the PhotographyCorner.com forums.

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Leftover Turkey Day Thoughts

Posted on Nov 23, 2007 in Conferences & Networking |

It’s been an insane two weeks here at PsPrint… so much so that I haven’t blogged at all!

I know you’re shocked. As was I when I realized how long it’s been.

We went and exhibited at the National Association of Realtors® Conference & Expo in Las Vegas the week of November 13th through 16th. The show went well, we got a great turnout of people stopping by our booth, and the few sessions I was able to attend were pretty informative. A great asset of the show is that audio recordings of the sessions are available online, so I’ve ordered recordings of the sessions I didn’t make it to.

For me, still a relative newbie in the trade show scene, it was exciting to be at such a huge venue but I was a bit disappointed that I didn’t give myself a bit more time to walk around the show floor. I did buy new shoes that are super comfy before the show and didn’t repeat my former mistakes of my feet killing me. Not to say that my feet didn’t hurt by the end of the day, but nowhere near like the CAR show.

While in Vegas for the show, I had to do a lot of work from my hotel room on my personal laptop. Which was difficult since my personal laptop doesn’t have some of the capabilities and programs that my work computer. So this week has been spent spending 9-10 hours in the office playing catch up on all the things I managed to get behind on.

Yesterday being Thanksgiving, I’m thankful for my friends and family. Thankful for my job, my current manager, and all the opportunities I’ve been afforded here this year. Take a few minutes to be thankful for what you have and look up some good turkey recipes!

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The Dark Side of Company Loyalty

Posted on Nov 8, 2007 in Career, Conferences & Networking |

As many employers know, your average employee is only as loyal as their options. For most hard working Americans, if a better opportunity arises they will take it, regardless of years put into their current company or bonds made. As a country we’re all after the American Dream of wealth, success, and 4:00 a.m. gambling binges on acid in Vegas. So when you give an employee the opportunity for more money, they usually chomp at the bit.

The retail world is similar, except in an opposite way. Most people are looking for the bargain, the cheapest deal, the best rate. The most bang for their buck. And even the bonds of loyalty can be broken.

Last week, after deciding to print my own holiday cards but considering how much money I have to spend, I took a look at our main competitors website from home – I dare not speak their name, other than to say it rhymes with Trista Lint.

Brand Loyalty

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

As much as I love PsPrint and know that our quality is top notch, prices are affordable, and turnaround is second to none, I was willing to put aside the tenets that I preach to potential customers in favor of the cheapest rate I could get for some customized holiday postcards to send to my very large family. While saddened, I have to admit that I, like many people, don’t have much to spend on something as, well, socially optional as holiday cards. So late at night, when no one was looking to shame me, I scoped out the competition to see if I could get a better rate with them.

I admit, I expected some ridiculously cheap price or promotion, knowing that the quality would be less than ideal but it’d suit my needs. I’m ecstatic to say that I was wrong! Even a minuscule quantity was more expensive than the 100+ cards I need to have printed. It filled me with great relief to know that what I’ve been preaching to those hundreds of thousands of potential customers over the years is true – we really DO have the best prices!

So my faith and loyalty in PsPrint have, of course, been renewed. And just in time for the National Association of REALTORS® Conference & Expo next week! We’ve got the details set and I fly out this weekend. Now I can easily tell people with 100% confidence that we have the BEST rates out there!

BOOYA Trista Lint!

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2007 REALTORS® Conference & Expo is NEXT WEEK!

Posted on Nov 7, 2007 in Conferences & Networking, Marketing |

The games are about to begin! That’s right, next week is the 2007 National Association of REALTORS® Conference & Expo at the Sands Expo Center in Las Vegas. PsPrint will be there in full force at booth 2740 in the NAR Partner Pavilion. Stop on by and participate in our great giveaways for an iPhone, some wine, or a Visa Gift Card. We’ll also be offering a 30% Off show special discount for any orders placed at the show.

I’m super excited for this show, and not because it’s in Las Vegas since I was just there a few months ago. This is my first massive trade show, and I’m stoked to be representing our company and attending some really great seminars. The two that I’m the most excited about are on Tuesday and Friday. Scott BedburyTuesday afternoon there is a seminar given by Seth Godin, author of Permission Marketing, Purple Cow, and a great blog that I subscribe to (speaking of Seth speaking[heh]). Friday at the close of the show there’s another presentation being given by Scott Bedbury, marketing genius behind Nike’s “Just Do It” campaign and Starbucks’ marketing campaigns.

There are just so many learning opportunities for me at this conference, not only in the way of marketing but also networking and trade shows. I hope to really knock the ball out of the park on this one. Unfortunately we’re also working on some changes to our affiliate program over here, and that all has to be postponed until we return from the show on the 19th. But those changes will be exciting as well in their own right!

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Communication @ Oak Leaf Church

Posted on Oct 31, 2007 in Affiliate Marketing |

It’s great to see one of our affiliates using the link, and also great that the content is so great! Just sharing a little love!

read more | digg story

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Many Hats

Posted on Oct 31, 2007 in Affiliate Marketing, Conferences & Networking, Marketing, Social Media |

Things I’m In Charge Of Today
the Print Green initiative
Social Media Marketing
Mailing Services
Affiliate Program
Reseller Program (TBA)
E-Mail Marketing
Tracking IT fixes
Tracking website version changes
Tracking Opt-Outs for emails and snail mails
Answering Marketing Email

Things I Assist With
Advertising
Trade Shows
Donations
Partnerships

Does this seem like too much or just enough?

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