New Liqwid Ad Unit Redefines Interactive Advertising
SALT LAKE CITY, Utah, April 5, 2011 — LeftsnRights, Inc. today announced that it will debut its new liqwid ad unit at ad:tech San Francisco, April 12-13, 2011. Liqwid ads (http://www.liqwid.com/) are the first ad units to monetize today’s unused web real estate, increasing revenue opportunities for publishers, advertisers and agencies while improving the visitor experience.
Liqwid ads dynamically fill the empty space between webpages and the viewer’s browser or screen, ensuring ads are always viewed when rendered without popping up, floating or blocking website content in any way. For the first time, advertisers will pay only for ads viewed for a minimum time.
Unlike today’s online ads, liqwid ads apply the media buying model traditionally used in TV and print advertising to the Internet. The liqwid technology that powers the ad units provides sophisticated delivery, monitoring and reporting capabilities that make it possible for advertisers to specify true reach and frequency by controlling the number of viewers who see each ad and the number of times they see it.
“Who isn’t tired of pop-up ads? Even my favorite sites have succumbed to blocking valuable content in return for cash,” says Eric Kavanagh, CEO and co-founder of The Bloor Group, a new-media analyst firm. “That trade-off drives down traffic and irritates the customer. What Liqwid offers is a viable solution that honors the separation of concerns that viewers want: content in the middle, ads on the outside.”
LeftsnRights co-founders, Jim Rowan and Nikolai Mentchoukov, decided it was time to redefine the interactive advertising experience with the development of liqwid ads in 2010. Rowan has an extensive financial and technology background, while Mentchoukov is one of the leading experts worldwide in rich media content and online advertising technologies. Due to their backgrounds, both founders have an especially in-depth understanding of the challenges facing today’s online publishers and advertisers and have found a way to solve these issues using their proprietary new liqwid technology.
“With liqwid ads, we’re creating a paradigm shift in the online advertising industry. Liqwid ads enable publishers to preserve the integrity of their websites while generating incremental revenue,” says Mentchoukov, LeftsnRights CEO. “And advertisers can gain complete control over their ad spend to accurately calculate and increase ROI of their online investments.”
The liqwid ad unit was recently chosen as a finalist for the Utah Innovation Awards in the category of Enterprise Software and Web-enabled B-2-B Solutions. The Selection Committee, comprised of seventy professionals from Utah’s business, technology and academic communities, made their selections after a month-long evaluation process. Winners will be announced on May 3, 2011.
Liqwid Ad Feature Highlights:
- Minimum size guarantees up to three times larger than banner ads
- Content can include any type of creative or application including games, rich media, video and social media
- Viewer-directed placement enables advertisers to choose number of specific viewers who see each ad and the number of times they see it
- Virtual board technology positions ads outside of web pages, guaranteeing ads are seen whenever rendered without disrupting content
- Minimum Viewing Time tracking ensures visitors view an ad for five seconds (MVT:5) before charges are incurred
It’s All About the Cookies!
Philanthropist extraordinaire Missy Ward has announced her latest project to help fellow marketers and share some yummy recipes in her new book, It’s All About The Cookies. As of today, Missy is now accepting folks to submit their recipes! Not only will this be a great book, but it’s ultimately for a great cause. 100% of the net profits will be donated to the Avon Walk for Breast Cancer, which has raised more than $380 million since 2003 to help fight this horrible disease.
This unique book may look like a cookbook, smell like a cookbook, and you’ll be able to make yummy delicious treats like from a cookbook… but here’s the catch. It’s REALLY a marketing book. When you submit your recipe you must also submit a marketing insight to share with other marketers. So not only are you going to get some great recipes (I’m very partial to the one I submitted), but you’re going to get some marketing schooling.
From their website:
Since the 90’s, affiliate marketers have had a love affair with cookies – not the chocolate chip, or oatmeal variety – but the pieces of code that ultimately tracks affiliates’ sales and commissions earned.
These affiliate marketers are a diverse group. Some work part-time and earn enough to subsidize their income while others have created extremely lucrative businesses.
For the uninitiated, Missy Ward is Co-Founder of Affiliate Summit, Co-Publisher/Co-Editor in Chief of FeedFront Magazine, VP of Operations for MoneyMindedMoms.com, Founder of Affiliate Marketers Give Back, and all around amazing woman I’m happy to know. Also involved in this great project are Mary Poiley, founder of InternetCareerHunt.com; and Jen Goode, Doodler in Charge of JGoodeDesigns.com.
If you’ve got an awesome recipe, and some keen marketing advice or knowledge to share, please submit a recipe!
Read More1st Affiliate Summit Day SF Recap
The first ever Affiliate Summit Day Meet Up happened on Tuesday. I’ve had a lot of time to digest, and it was definitely a great time. Knowing ahead of time that my best method of transportation into San Francisco would be BART, I was relieved to see that the meet up location was just 2 short blocks from the BART station. I was delighted to wander up to Kate O’Briens to see the familiar faces of Julie Vazquez, Lisa Picarille, and Murray Newlands congregating outside the bar.
Inside, more affiliate marketers! More familiar faces guided me through the crowd to point out where our nerdy group was assembled, but also, more patrons belonging to the group generally referred to as the “public”. I really enjoyed talking to a few new folks, and was especially flattered when someone approached me, already knowing my name, and proceeded to thank me for the knowledge I shared during our Get Noticed Fast presentation at Affiliate Summit East 2009 in New York. How nice!
Scheduled to speak was Murray Newlands about site monetiztion, however due to some unexpected limitations of the bar (noise, other patrons, space, etc) the presentation was scrapped. Hopefully Murray will just shift his presentation to next month’s meet up!
All in all, it was great. A little rough, but hey it was the first one! Huge thanks to Lisa Picarille for organizing the event – I’m sure it was NOT an easy task! In case you live under a rock & haven’t heard, Affiliate Summit Day is going to happen once a month on the last Tuesday of each month. You can follow the fun and track where your local meet up is happening on Meetup.com
Help Support St. Thomas Becket Academy
It’s that time of year again for the Renaissance Dinner & Raffle at St. Thomas Becket Academy in Veneta, OR. If you weren’t following last year, St. Thomas Becket is the church my in-laws go to and St. Thomas Becket Academy is the private Catholic school attached to the church where Dominic’s six youngest siblings still attend.
Times are still pretty tough in Oregon. This year they brought some nuns in to help teach and the school is responsible for housing these nuns, which isn’t cheap. Of course like all schools, public and private, they can use new books, art supplies, sports equipment, and scholarship funds to help some families pay their children’s tuition.
Please consider purchasing a ticket for their raffle! Tickets are $10 each and tax deductible. You have a chance to win big too – the top prize is $3000 cash money!
First Prize is $3000 | Second Prize is $500 | Third Prize is $250 | Fourth Prize is $100
Drawing to be held May 21, 2011 at their Renaissance Dinner & Auction.
If you’re interested in purchasing a ticket, please email me to make arrangements. I can either accept the payment myself and have my mother-in-law Michelle send you the physical tickets or put you in touch with Michelle directly if you prefer to send payment to them. If you’re in Oregon in the Veneta/Eugene area and actually would like to attend the dinner, you can call the school directly at (541) 935-0149 to make your dinner reservations. There are a lot of great items up for auction during their silent auction before dinner, and it’s a fun night.
Please, dig out your checkbook and buy a raffle ticket. You could win some cash, and help out a really good school and some great kids. If you’re on Twitter, please retweet mentions of this blog post so we can get more donations for the school. Also, feel free to join the St. Thomas Becket Academy Cause. Or like St. Thomas Becket Academy on Facebook.
Read MoreAffiliate Marketing Fanatics 51: Interviewing Adam Riemer
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Mike is taking a break from podcasting for awhile to focus on his business! I’m going solo this week, still talking to conference speakers, this time chatting with Adam Riemer about his upcoming speaking gigs at PubCon South 2011 at the Norris Executive Conference Center in Austin, TX. For a quick 15 minutes we discuss:
- How Adam got started online.
- How to Start a Successful Affiliate Program – Adam will be speaking along side Chuck Hamrick, Peter Hamilton of HasOffers, Brook Schaaf of Schaaf-PartnerCentric, and Paul Schroader of PS Web Solutions.
- Site Review – Focus on Affiliates – Fellow panelists are Shawn Collins of Affiliate Summit, Peter Hamilton of HasOffers, David Favor of David Favor & Associates, and Roger Montti of MartiniBuster.com.
- What Adam’s been up to lately – working in-house managing the JobFox Affiliate Program and blogging up a storm at AdamRiemer.me, ReveNews.com, and SearchEnginePeople.com.
- We didn’t mention it in this re-record, but Adam’s been training for the Avon Walk for Breast Cancer, which he’ll be walking with Team Affiliate Marketers Give Back – Jen Goode, Missy Ward, and Angel Djambazov in Denver, CO June 25th & 26th (donate to Adam today!)
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreAffiliate Marketing Fanatics 52: Interviewing Warren Whitlock
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! Once again, Skyping in for Mike is Jen Goode, Doodler-in-Charge at JGoode Designs. This go-round we’re interviewing speakers at the upcoming PubCon South 2011 at the Norris Executive Conference Center in Austin, TX. Today we’re chatting with Warren Whitlock about his origins in internet marketing & his panel.
You may have noticed a distinct lack of a 51st episode of AMF. This is because, due to unforeseen recording difficulties caused by the recent updates to Skype, the episode wasn’t fully recorded, so we’re re-recording it with our guest later this week, so it’ll be posted out of order. Deal with it! Until then, for a juicy 29 minutes we like to call Episode 52, we discuss:
- Warren’s start in traditional advertising & stint in selling office equipment.
- Such a positive outlook on life, Warren has!
- Twitter Marketing : Customer Service and Loyalty Marketing – Warren will be speaking along side Michael Dorausch of Planet Chiropractic, Dan Zarrella of HubSpot.com, and Arnie Kuenn of Vertical Measures.
- You can listen to Warren’s podcasts on Blog Talk Radio. Search for Warren Whitlock.
- Connect with Warren on Twitter: @WarrenWhitlock.
- Find my amazing co-host Jen Goode on Twitter and at JGoode Designs!
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
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