Online Marketing Glossary: Browser Helper Object
Browser Helper Object:
- A DLL module designed as a plug-in for the Microsoft Internet Explorer Web browser to provide added functionality. Some modules enable the display of different file formats not ordinarily interpretable by the browser.
I’ll be the first to admit that I’m a FireFox user primarily and I have no idea what this means. Anyone? Bueller… Bueller?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Sponsored Listing
Sponsored Listing (also Paid Listings or Paid Sponsors):
- A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
On Google, these are the links highlighted by yellow on the top of the page and the right side that say “Sponsored Links” above them. These are the links that are the results of search engine marketing and pay per click campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Marketing
Keyword Marketing:
- The method of getting a message in front of people who are searching through the use of particular words or terms.
This is all loosely related to SEO and SEM. Using keywords to get in front of people is the easiest way to get their attention because people frequently search using short keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Destination URL
Destination URL:
- The specific location within a site where the user who has clicked on the ad should be directed. The destination URL does not have to match the display URL but should be in the same domain.
Most of the time it seems to be the best practice to keep the destination and display URL the same when doing pay per click ads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Arbitrage
Arbitrage:
- A practice through which Web publishers – second-tier search engines, directories and vertical search engines – engage in the buying and reselling of Web traffic.
From my understandings, this is not as frequent of a practice as it once was in the earlier days of internet marketing. But does still happen.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Meta Tag
Meta Tag:
- A way to describe various aspects of a webpage that is not intended for users to see. Meta tags pass information to Web crawlers and spiders along with browsers and other applications.
Remember when I said there were basic tools out there to optimize your website for search engines on a very prime level? This is one of the easiest ones. There are many tutorials out there on where to put meta tags in the head html area of your website that will assist with search engine results.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
