Online Marketing Glossary: Analytics
Analytics:
- Technology that helps to analyze the performance of a website or online marketing campaign.
Analytic data, while annoying for those of us that aren’t numbers people, are crucial to understanding where your visitors are coming from and what they want. It’s also imperative to know what you’re doing on your site is working and what needs to be changed. There are several free analytic tools out there, like SiteMeter, Google Analytics, and StatCounter.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Referral Fees
Referral Fees:
- Fees paid by advertisers for delivering a qualified sales lead or purchasing inquiry.
This is a more traditional term, not so much used in affiliate marketing. Often this type of referral fee is related to the second tier of an affiliate program, where affiliates can earn a percentage of what other affiliates they’ve referred to the program have earned. Many super affiliate bloggers like Zac Johnson and John Chow have admitted that this is where a large part of their income comes from.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Manual Approval
Manual Approval:
- An affiliate application approval process where all applicants are manually approved for an affiliate program.
This is the method I personally subscribe to since I prefer to look at the affiliates first to determine their quality level before clouding up the program with possibly bogus affiliates. I had an interesting conversation with Brad Waller back in August at the Affiliate Classroom LIVE event about manual vs. auto approve and he made the good point that it all depends on what your goals with a program are. For some, manual approval might be cumbersome if there is a large demand for the program but a small staff. It’s really something to be determined on a case-by-case basis.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Domain Name
Domain Name:
- Controlled by the worldwide organization called ICANN, domain names are obtained on a first-come basis and are used to identify a unique website.
Okay in plain English, the main part of the URL between the www. and the .com (or .net, .org, etc.) is the domain name. So for this blog, trishalyn is the domain name. There are a lot of different companies that offer domain name registration that are connected with ICANN. One of the biggest ones is GoDaddy.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Browser Helper Object
Browser Helper Object:
- A DLL module designed as a plug-in for the Microsoft Internet Explorer Web browser to provide added functionality. Some modules enable the display of different file formats not ordinarily interpretable by the browser.
I’ll be the first to admit that I’m a FireFox user primarily and I have no idea what this means. Anyone? Bueller… Bueller?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Sponsored Listing
Sponsored Listing (also Paid Listings or Paid Sponsors):
- A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
On Google, these are the links highlighted by yellow on the top of the page and the right side that say “Sponsored Links” above them. These are the links that are the results of search engine marketing and pay per click campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
