Analytics Glossary: Average Lifetime Value
Average Lifetime Value:
- The average of the lifetime value of a visitor or multiple visitors during the reporting period. Each visitor’s lifetime value is the total monetary value of a visitor’s past orders since visitor tracking began.
Since I recently had a snafu with my analytics, I’ve decided to start this bi-weekly series of glossary terms on analytics and share some things I’ve learned with you about it! Take notes, children!
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Glossary Definition From Website Magazine, February 2008.
Google Analytics Asleep at the Wheel?
Or, am I?
I installed the code for Google Analytics on the 14th and the tracking data has been rockin’ since I’ve been watching it. It’s SO much better than the former interface I was using. But I admit that I wasn’t very blog active last week and I looked at the analytics dashboard to find this today:
Visitor Flatline since the 2nd. Which I know isn’t right… so what gives? What did I change? I changed the blog over to my own DNS late on the 30th and those few days tracked just fine. The high mark there is Feb 1… so what gives? I did change the template somewhere in there but I’m not sure what day that was…I tried reinstalling the code and I’m not seeing a difference yet, but it’s entirely possible that it’s taking more time than I have patience right now.
Does anyone have any ideas? I know that I’m getting visitors (well I’m pretty sure…), I just don’t know why they’re not tracking at all. I obviously have a lot to learn…
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