Cribbed Content for August 15th
it’s been a crazy week, but a lot has been going on in the business world (not to mention my world lol)
- CVS Pharmacy bought small California chain Longs Drugs this week for $2.9 billion. Growing up with Longs, I’ll miss seeing the name around but they’re not one of the better stores so I don’t see it as a loss.
- AOL jumped into life streaming with their acquisition of Social Thing this week as well. I’ve never used Social Thing much, but I definitely won’t use it if it just gets pulled into their system.
- Affiliate Summit East 2008 in Boston wrapped up – I’m slowly getting all of my coverage posted. The next time I go to the show I hope to have a better laptop with a better battery and better wireless card so I can blog from the sessions instead of taking notes and blogging later. So much for live & current coverage!
That’s really about it this week since I wasn’t paying a whole lot of attention to antyhing outside of the summit. I did pick up some good tools, so the Free Toolsday column should be back soon!
Read MoreOnline Marketing Glossary: Spider
Spider:
- A software program that crawls the Internet by following links and indexing webpages.
Spiders are the basis of all search engines. Google, Yahoo, and MSN utilize these programs to index the content throughout the net. This is why the debate between nofollow and dofollow links and their effect on search indexing rages on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for June 27th
Surprisingly enough, this week is flying by for me. It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon. The idea is all there, but I have to flesh it out and, really, decide if I have time to do it! Here are your links for this week – the word around the campfire in online business.
- Once again, the affiliate marketing industry attacked as douchebags. And by people who call themselves professionals, no less. Shawn Collins did all the lashing out necessary in his blog Consultants Can Fix Affiliate Marketing.
- Congratulations to Lisa Picarille & Revenue Magazine for winning the Performance Marketing’s Most Vocal Advocate Golden Link award at this week’s Linkshare Symposium. It was worth is for her to be able to say “Sorry, Jangro”. If you don’t get the reference, go to www.SorryJangro.com
- Just yesterday on the heels of Google partnering with Yahoo and more talk of a potential Microsoft bid on the company, Yahoo officially announced their reorganization plans. In laymens terms, they’re taking some time to get their shit together 🙂
- More confusion is being perpetrated about the PMA by Shoemoney. Try doing some research next time before declaring something is a scam with shady intentions. Affiliate Classroom is NOT running it, they’re just providing a website and vehicle for it. Other companies are providing resources as well.
Win a Creative Vado! or Trackur subscription!
In a possible fail of the Disqus comment system (say it ain’t so, @DanielHa!) I’ve been informed that the comments on my original blog post about my contest appear to be closed.
So in an effort to wrap this bad boy up, entries are welcome via comment on ANY post. Deadline is still Sunday.
I’m going to stick with my original way of entering – write a post in your blog about why you read my blog. Link baiting? I won’t deny it. I got a good suggestion from Andrew Wee of WhoIsAndrewWee.com to forget the link bait entry model and go with random or a survey. Good idea, but it’ll have to wait for the next contest. I’ve never been one to change the rules mid-game (unless it meant winning at Monopoly).
First prize is still a 6 month subscription to Trackur reputation management service courtesy of Andy Beal. Second prize is a Creative Vado pocket video camera courtesy of James Seligman. Third prize is 6 months of ad space at FreshySEO.com courtesy of Eric J. Odom.
Read MoreLink Glossary: Outbound Links
Outbound Links:
- A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.
A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.
This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Authority Pages
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
