June BAAMC Meeting
After running to the bank to take out money for bridge toll, heading west towards the big scary city, and rifling through my car & wallet for change for the meter while praying that the meter maids were taking a day off, I finally made it into the June Bay Area Affiliate Managers Coalition meeting, this time hosted graciously by Real Networks. As an aside, I like their building… older, brick, kinda funky and unique but still professional.
Last time I did a video because it was my first venture over there and I had a lot to say. I was happy to receive some kudos on it from BAAMC organizer Michael Brucker. We had some special guests at this meeting… Lisa Picarille from Revenue Magazine came over and Brook Schaaf from Schaaf Consulting flew up from LA just for this. Aren’t we special? 🙂
I was going to write a good long post about it, but it seems Lisa in her diligence as a journalist has beat me to it! So here’s her take at RevenueToday.com. She mentions a few other special guests that attended the meeting, but I didn’t see them (and yes… I’d recognize them!) so maybe they were on the phone listening in… I did arrive a touch late.
So, some notes not mentioned from my take. It was nice to finally meet Lisa in person, especially after subbing for her that once on Affiliate Thing. Very gracious…although I have to tell you, it’s totally surreal sitting in a room looking at a person speak that you listen to every week without an image in your head. Strange lol. She was surprised that I’d had time to come to the meeting given how busy I usually am, which prompted me to mentally review how busy I must sound on Twitter and this here blog without actually intending it!
Also said hi to Karen Garcia of GTO Management who came to the meeting directly from SFO – what a trooper! And had a nice conversation with a fellow affiliate manager who’s used PsPrint a lot in his former life of being an event promoter and loves us! Always great to hear!
Brook talked about the up-and-coming Performance Marketing Association (PMA), which got a lot of people in the room revved up. We also talked at length about the NY affiliate tax and how we wish the networks would get more involved. What’s definitely clear is that there’s a lot of confusion on how we’re effected as managers and the programs we represent. A vague law will only vaguely be enforced, NY!
Incidentally as a side note, the PMA launched their blog this week and today Rebecca Madigan posted their plan of attack.
We also talked a bit about some miscellaneous things like video widgets and the like. Since most of us in the room have our programs through Commission Junction, we collectively wish they’d buck up on offering some more interesting and innovative creative options, like widgets. One opinion was that video is pretty good for buzz, but general consumers never think to click on the video so it doesn’t convert as a sales tool. I think the jury is still out on video as a traceable seller like a banner ad.
That’s the meat & potatoes of it, really. Our next meeting should be sometime in August. And I’m sure you’ll be happy to know that I managed to escape parking-ticket free!
Read MoreMerchants to NY Affiliates: Hit the Road!
June is here, which means the “Amazon Tax” law, as it’s been dubbed, is now in effect. Merchants with affiliates residing in New York state will now have to charge tax on orders of customers in New York. In short, the state of NY has decided that affiliates constitute nexus, i.e. a term used to describe whether a business has sufficient presence or activity in a state or other taxing jurisdiction to become subject to the tax(es) of the state or jurisdiction. So now in NY state online retailers with affiliates residing in that state have to charge tax, regardless of where their corporate headquarters actually are. Some good links that explain this better than I ever could are to TechCrunch’s May 14th post and Scott Jangro’s May 22nd podcast.
So many of the larger online merchants with a large number of affiliates in NY have made the decision to drop their affiliates who reside in NY. The great folks over at ABestWeb.com Affiliate Forums have kept a running list of the merchants who’ve dissed their NY affiliates. So if you’re from NY, be aware that these merchants may not approve your application if you apply in the near future.
