Link Glossary: Citation
Citation:
- A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF link to a location. A Citation count is the count of references to a page on the internet.
I use a lot of citations on my websites, and the reason is really two-fold. There are some theories that this does help your page rank, so I do it. But the MAIN reason I link is just because I want to make references that are easy for my readers to see where I got my information and go straight to the source if they want more information than I provide. It’s just some extra validation to what I throw out there.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: One Way Links
One Way Links:
- Links that are not reciprocated by your website. Incoming links to your site that are not returned. These are the best links to have from a search engine optimization point of view.
As they say, there are many ways to skin a cat. You can go out there and comment on blogs or you can add your link to a lot of directories. Most directories require a small fee to give you a one way link but in the end it’s worth it for building your website’s page rank.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Off Page Criteria
Off Page Criteria:
- When a search engine ranks pages by using data that is not present on the web page itself. This could be the presences of a directory listing, or the number and quality of inbound links to a page.
This just goes to show that you need to build your link profile with more than just the links on your page. A great way to do this is to get out there and respond to blog comments. But don’t just spam them with your link – join the conversation and really participate. It won’t take that long out of your day and will be worth it in the long run.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: FFA Link Farm
FFA Link Farm:
- A link farm ffa or (Free For All) are farms where anyone can add a link. Many of these ffa/link farms have been banned.
From what I’ve been noticing they seem to have been replaced by directory listings. These are nearly free for all’s, but they do involve some moderation from the webmasters to filter out blatant spam or inappropriate content.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: On-Page Factors
On Page Factors:
- Ranking criteria that can be found on a web page. These factors include: text on the page, meta-tags, keyword density, keyword proximity, etc.
A brief word about some factors. Some people don’t seem to understand the importance of meta-tags, but they’re vital for SEO and SEM. Meta-tags increase the attractiveness of your website to search engines. Keyword density is also a must; if you are looking to improve your organic search results for a particular keyword, you must include that word in the text on your page at least 4 times as a rule of thumb.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: PageRank
Page Rank:
- A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.
Part of my goal here is to share what I’m learning while stumbling through my career with others, hence a new glossary series on link related terms. This is a brief explanation of PageRank, but Google offers more thorough information here.
PageRank tip… usually a website has to have a PageRank of at least 4 to be relevant to SEO results.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
