Online Marketing Glossary: Web 2.0
Web 2.0:
- Also referred to as the Semantic Web. In this iteration, sites, links, media and databases are “smarter” and able to automatically convey more meaning than those of today.
Okay while I’m not going to argue with Alexandra’s definition here, I will say that it’s different from the explanation I’ve always been given about what “web 2.0” is. It’s my understanding that web 2.0 is all about social interaction and user generated content. Sites like YouTube and Yelp are great examples of content-rich sites that are reliant entirely on the users who submit that content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Free Toolsday for July 22nd
A great tool for anyone looking for a little scratch is Brickfish. Brickfish presents contests in a part web 2.0 part social media environment. For example, tell them how you make your summer sizzle and you could win $500!
There are tons of contests in different categories, and for the most part – the most creative wins! They also reward those with the most viral exposure, taking viral marketing to a whole new level! This is a great tool to show off your creativity and possibly win a prize. Brickfish also offers handy widgets and voting tools for contestants to get the word out on their entries. Users of the community vote, and anyone who wishes to vote has to join the community.
For any businesses out there that want to sponsor a contest, rates vary depending on the campaign. Variables include size, goals, purpose, etc. The great staff in the marketing and business development departments can give you an estimate if you e-mail them at info@brickfish.com.
Check it out today!
Read MoreExplain the value to me
Okay, so there are some websites that I just don’t get. So this is a participation welcome post. Well, okay all of my posts are, of course, welcome to comments, discussion, and participation. But today we’re going to jump into web 2.0 and the world of user generated content!
There are a couple of biggun websites out there that I just don’t understand what the value of these pages are. On one hand I do understand the getting your name out there and a wide & varied web presence will generate traffic (however little). But on the other hand, there’s only one of me so where do I allocate my personal resources?
Here are the websites I just don’t get – someone explain it to me! Remember, this blog is dofollow so feel free to throw in a link for your trouble!
- Squidoo.com – Isn’t this just a big affiliate link venue?
- FriendFeed.com – This seems like a lot of redundancy since the people I’m inclined to follow on friendfeed I already follow through their channels that are linked. Make sense?
- Technorati.com – Is this just scrapped content heaven? Is there any value to your Technorati authority?
- Mahalo.com – What is SO much better about this cultivated human powered search engine?
Getting ready for Affiliate Summit West 08
Twitter is alive with activity. The summit has set up a group twitter that tracks whenever someone uses the keyword asw08 in their twits. This is very cool, especially considering I didn’t know Twitter had this capability!
Everyone seems to be in a rush to get things done. Jim Kukral from ScratchBack.com is MCing the keynote on Monday. He’s twittered several times tonight about the video he’s working on for the presentation. At ASE07 in Miami the keynote was Ze Frank, a hilarious individual, so I’m hoping for no less at ASW08.
Stephanie Agresta from Stephanie Agresta Consulting is also a speaker and author of the Internet Geek Girl blog. She’s twittered off and on today about her flight information and getting ready for the trip from out east. Sam Harrelson from Affiliate Fortune Cookies has been twittering as well and he’s even had to change his flight because of inclement Northeastern weather.
Of course myself, I’m twittering here and there about getting ready. I’m not lucky enough to have a nice new company supplied laptop, so I’m on my own personal laptop this weekend. I do have a press pass, so I be working on keeping the interweb updated from the blogger’s room through this blog and Twitter. I’m committed despite my chunky clunky Dell Latitude laptop :p.
As a final note while I’m getting my laptop set up tonight, I encourage everyone associated with affiliate marketing in any way to check out this month’s issue of Affiliate Classroom Magazine. Besides there being a keen write up of the PsPrint Affiliate Program, there’s a lot of great affiliate manager tips. I’ll be attending the whopping 10 hour Affiliate Classroom LIVE affiliate manager training on Saturday in Las Vegas before the summit. I’m eager to get in there and take notes… is it too much to hope for actual desks? :p I know that it’s at the Rio and from all the conference space I’ve seen at hotels in the last year, I’m sure there won’t be surfaces to write on readily available, so I’ll be taking my clipboard with me.
Hope to see you there! I’m considering bringing my camcorder with me to the exhibit hall, so if you’ve used PsPrint in the past, come on by for an impromptu video plug!
Read MoreCribbed Content for January 25th
As promised last week, here’s my look around the web for interesting business, marketing, web 2.0, etc. stuff.
- Digg changed their algorithm. No one cared except Digg diehards.
- After two+ weeks, PrintSalesPro finally publishes a reprint of my All For One, One For All Printers post.
- LaTease Rikard, one of my StumbleUpon friends, took some advice after my post about our launch of the affiliate program (officially) and joined up and wrote about it.
- ProBlogger just today published Dropping The F-Bomb: Blogging with Naughty Words. I don’t see a whole lot of repeated topics on my jaunts through the blogosphere, but this is the second article on using the F-bomb since September. The first was Scott Jangro back in September. I wonder if this is really a wide spread phenomenon?
It’s been a slow week, so there you have it. Not much going on, really.
Read MoreAre we too late for the boat?
Lots of industries are taking a long time to embrace web 2.0 and the blogosphere, and as we try to buy our tickets to the blogging dinner cruise, I can’t help but wonder if we’ve missed the boat?
I read an interesting blog written by Hugh MacLeod: Why we’re all blogging less. I admit that I have noticed a lack of fresh blogs to keep my entertained on my lunch break… so that has to mean there’s less serious content out there too. At work we’re just now working out our social media game plan, so reading blogs like Hugh’s makes me fear that we’re a day late and a dollar short to this party.
I hope not… I’m so excited about the blog and the social networking we’ll be doing in the coming months. Not only does it open up new opportunities for PsPrint, but it opens up new ops for me personally. As I said when I started this blog, it’s basically my thoughts on what I’ve been up to at work and what I’ve been learning while thrown to the lions.
In case I didn’t mention it, I don’t have a fancy marketing degree. I have humble roots with a Theater Arts degree, focusing in dramatic writing. Now you see why I’m so apt to blog. We’re starting to get some talk back from followers on Twitter, which is exciting even though it’s very casual at the moment. Hopefully it’ll open up some sales or marketing opportunities, but I’m not holding my breath.
Exciting, but a tad disappointing, is the fact the Shawn Collins over at Affiliate Marketing Blog has finally posted the session videos from Affiliate Summit East 2007. You have to sign up for the Real Deal summit newsletter, but it’s a good idea to sign up for it anyway. I was a bit disappointed to see that the interview we did with the wandering camera crew isn’t up, but I hope someday it will be. Just so I can point and laugh at myself 🙂
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