Link Glossary: Off Page Criteria

Posted on Mar 28, 2008 in Affiliate Marketing | 2 comments

Off Page Criteria:

  • When a search engine ranks pages by using data that is not present on the web page itself. This could be the presences of a directory listing, or the number and quality of inbound links to a page.

This just goes to show that you need to build your link profile with more than just the links on your page. A great way to do this is to get out there and respond to blog comments. But don’t just spam them with your link – join the conversation and really participate. It won’t take that long out of your day and will be worth it in the long run.

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Glossary Definition From
The Definitive Guide to Link Buying by Patrick Gavin

2 Comments

Join the conversation and post a comment.

  1. seocracy

    Whaddya mean don’t spam the comments?!?! What is this conversation you speak of and how do I join it? I find your ideas intriguing and would like to subscribe to your newsletter 🙂

  2. Trish

    @seocracy – smartass… 😛 Don’t make me install Disqus up in here ha!