Link Glossary: Alt text
Wednesday
Apr 9, 2008
Alt text:
- “alternative text” that is placed in the code for an image in an H
Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will replace the image with, essentially, a text description so they are not missing out on what is there. Similarly if people viewing your website are on a slower internet connection, the Alt text will show up before the image does in case it takes them a long time to load the image.
Take into consideration who your audience is and what kind of connections they’re likely to use. Are they viewing from work where there’s most likely a firewall in place? Are they novice internet users with dial-up connections? Remember these things and remember the alt text. And remind me to follow my own advice here 
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
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