Anchor Text:

• Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked.

This is basically the HTML nuts & bolts for text links. For example, the citation below referencing where this definition came from. Instead of pasting the URL in, it’s linked through the anchor text “The Definitive Guide to Link Buying by Patrick Gavin”. It’s a much more pleasant way to put links out there.

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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin

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