Backlinks:

• The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link: http://www.YourWebsite.com

This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching a viral campaign; you want to see how far out there the links are going to make sure your viral efforts aren’t going to waste.  There are lots of great tools out there like SEOquake that will install as an extension to your browser that will let you check the number of links on any website. If you’re into analytics, this is a great measurement to add to your reports.

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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin

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