Commission Rate:

• The rate of income an affiliate receives for generating a sale, lead, or click throughs to a merchant’s website.

Most commission rates, by and large, are percentage based when using the CPS model.  Most click through programs or lead gen programs, however, use a flat fee to pay out on leads and clicks.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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