To begin, isn’t it sad that I’ve just NOW got around to reading Issue 22 of Revenue Magazine?! I think our subscription might have run out since I got this copy from the stack that editor Lisa Picarille brought to last week’s BAAMC meeting.
Regardless, I’ve let my glossary series’ go once the link series was done. I just haven’t found another good list of definitions to share with you. But here’s a beauty, all online marketing related terms. So this starts the series, first the term and definition, then how this affects me so far and my take. Let the fun begin!
Cost per Acquisition:
- The cost metric for each time a qualifying action, such as sales and registrations, takes place.
Most affiliate programs use this model. Many retail merchants prefer to pay for performance to guarantee that they’re making money while paying commissions. The frequently used abbreviation CPA, however, doesn’t mean cost per acquisition, so watch out.
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Glossary Definition From ABCs of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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