Online Marketing Glossary: Cost per Lead

Posted on Jun 19, 2008 in Affiliate Marketing | 2 comments

Cost per Lead (CPL):

  • The cost an advertiser pays per qualified leads.

glossary bookThe CPL model is beneficial for merchants with robust inside and outside sales teams that can follow up on the leads collected by their affiliates. The affiliate is only delivering basic information from interested consumers, making it easier for the sales team to close the deal.


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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

2 Comments

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  1. TrishaLyn
    June 19, 2008 at 1:31 pm

    Thanks Michael! There's many more to come… and the real thanks goes to Alexandra for writing the article… I'm just reprinting them 🙂

  2. Michael Martine
    June 19, 2008 at 12:51 pm

    Thanks, I'm really liking these “marketing glossary” posts. So many similar terms to try and remember… sheesh!

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