Online Marketing Glossary: Cost per Thousand

Cost per Thousand (CPM):

• The cost metric for 1,000 banner advertising impressions.  The amount paid per impression is calculated by dividing the CPM by 1,000.  For example, a $10 CPM equals $0.01 per impression.

I remember this being all the rage when I was in college about 6-7 years ago.  Now a days there aren’t many programs that offer CPM payment terms, but there are some.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine