Online Marketing Glossary: Hybrid Model

Posted on Jun 23, 2008 in Affiliate Marketing |

Hybrid Model:

  • An affiliate commission model that combines payment options (i.e., CPC & CPA).

glossary bookPersonally, I don’t know of any programs that use this model.  All the programs I’ve encountered as an affiliate have used one model or the other.  The only time I have seen this is when the program is run on multiple networks, so they run one model on one network and another model on the other.

While I don’t have first hand experience, I’ve been told that eBay offers a hybrid model.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine