Online Marketing Glossary: Tracking Method

Tracking Method:

• The way a program tracks referred sales, leads, or clicks.  The most common is by unique Web address for each affiliate or by embedding an affiliate ID number into the link that is processed by the merchant’s software.

This link is the lifeblood of affiliates.  Some smaller networks base the tracking ID within the link on the user name of the affiliate.  Larger networks with a greater number of affiliates use a unique user ID or website ID number to track links.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine