AdSense:

• An advertising program run by Google enabling website owners to display text and image advertisements.  Revenue is generated on a pay-per-click basis.  Google uses its search technology to serve ads based on website content and users’ geographical location.

AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN.  There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue.  I won a copy of his latest eBook AdSense Secrets 4 from blogger & super affiliate Zac Johnson, but I have yet to read it.  Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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