Geographical Targeting:
- The analytical process of making decisions on the regions and locales on which a company should focus its marketing efforts.
This is second nature to most marketers, and really on some level is purely common sense. If you own a local jewelry store, it does no good to advertise on national television. Use your marketing and advertising budget to target local consumers on the local network affiliates, billboards, buses, and more traditional regional advertising.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
