Listing:
- The information that appears on a search engine’s results page in response to a search.
This is basically just the ad unit if it’s a sponsored link or the relevant portion of the website for organic links. Much weight is put on the position of the listing since most users click on the organic listings Non sponsored) first. As well, most needs are met within the first 3-5 links, making any listing position lower than that significantly less effective. Highlighted in the image below is an example of a listing.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
