Search Engine Marketing (SEM):

• Tactics that seek to promote websites by increasing their visibility in search engine results.  SEM methods include SEO, paid placement and paid inclusion.  It includes the practice of buying paid search listings with the goal of obtaining netter free search listings.

Traffic to your website is the name of the game.  SEM is primarily used to drive traffic; from there it’s the marketing and web designer’s job to convert that traffic.  While there are many firms that focus on just SEM, many website companies also employ in-house teams to work on SEM.  Often times, an in-house employee will be the best at SEM because not only do they know the useful tactics, but they know the product or service background enough to delicately utilize the right tactics effectively.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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