Chargeback:
- An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.
Unfortunately this is an unavoidable occurrence when dealing within the realm of retail. Customers change their minds. Products don’t always meet expectations. So of course when a merchant is forced to refund the customer, they’re also forced to not pay the affiliate who referred the sale.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
