Online Marketing Glossary: Doorway Page
Tuesday
Aug 19, 2008
Doorway Page (also Gateway Page):
- A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.
Some people refer to this practice as a thin affiliate site. The site is pretty much useless in terms of the content, but it ranks well for consumers who are searching for the products.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Share:
Comment Form