Earnings Per Hundred Clicks (EPC):
- Earnings or average payout per hundred clicks.
Many networks rank their merchants by EPC to give the publishers a sense of how active the merchant is with their affiliates. While some people give a lot of credence to this metric, others just give it a glance in addition to all the other stats available.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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