Earnings Per Hundred Clicks (EPC):

• Earnings or average payout per hundred clicks.

Many networks rank their merchants by EPC to give the publishers a sense of how active the merchant is with their affiliates.  While some people give a lot of credence to this metric, others just give it a glance in addition to all the other stats available.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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