Online Marketing Glossary: Keyword Domain Name

Posted on Aug 17, 2008 in Affiliate Marketing | 1 comment

Keyword Domain Name:

  • The use of keywords as part of the URL to a website.  Positioning is improved on some search engines when keywords are reinforced in the URL.

glossary bookMany people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant to your topic as possible.  When the URL is relevant to the content, it’s easier for visitors to remember when they want to come back.

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Glossary Definition From ABC’s of Online Martheketing by Alexandra Wharton, Issue 22, Revenue Magazine

One Comment

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  1. Jerry Iannucci
    August 17, 2008 at 5:47 pm

    If the keyword domain name you want is not available you can also use -'s in the domain to separate your keywords. The search engines will still pick this up.