Landing Page:

• The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad, or banner ad.

Many successful PPC affiliates utilize landing pages to help direct visitors to convert to sales.  With a landing page, the affiliate does not have to rely solely on the merchant’s website to convert but can give the visitors a nudge into the conversion path with added details or stronger calls to action.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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