Affiliate Fraud:
- Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Commonly referred to as Black Hat activity, unfortunately there are lots of tactics that unethical affiliates can use to generate revenue. Click fraud, redirects, adware, software programs, tool bars, etc. There are many active affiliates out there that are working to bring ethics to the forefront of the affiliate marketing community. Some great resources if you’re interested in reading up on what’s going on today in the affiliate industry regarding ethics and fraud, check out:
- Affiliate Fair Play
- UNEthical Affiliates Sub-Forum at ABestWeb
- Parasiteware Sub-Forum at ABestWeb
- Cookies, Adware, & Spyware Forum at 5 Star Affiliate Programs
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
