Bid:

• The maximum amount of money that an advertiser is willing to pay each time a searcher clicks on an ad.  Bid prices can vary widely depending on competition from other advertisers and keyword popularity.

Clearly this is not the ONLY definition of the word “bid”, just the definition most associated with online marketing.  Anytime you vie for position within the search engines with paid campaigns, you’re bidding on that position via the keyword.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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