Commission (also Referral Fee, Finder’s Fee, Bounty):
- The income an affiliate receives for generating a sale, lead or click through to a merchant’s website.
AKA, the reason there are affiliates at all. You have to give a person something to motivate them to promote your brand as a merchant. In performance marketing, that “something” is the commission. Without the commission you’d be asking these online advertisers to promote your service just because they like you, and you wouldn’t get a whole lot of response 🙂
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
