Online Marketing Glossary: Crawler

Posted on Sep 14, 2008 in Affiliate Marketing |

Crawler (also Spider, Robot or Bot):

  • Component of a search engine that gathers listings by automatically trolling the Web and following links to webpages.  It makes copies of the webpages found and stores them in the search engine’s index.

glossary bookThe faster the crawlers work, the faster the pages are indexed and show up in search engine results pages.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine