Online Marketing Glossary: Feeds

Posted on Sep 25, 2008 in Affiliate Marketing |

Feeds:

  • A Web document that is a shortened or updated version of a webpage created for syndication.  Usually served at user request, through subscription; also includes ad feeds to shopping engines and paid-inclusion ad models.  Ad feeds are usually in eXtensible markup language (XML) or rich site summary format.

glossary bookThere are great tools out there for affiliates to utilize data feeds put out by merchants to create their own customized online shops.  Pop Shops and GoldenCAn are the two big ones.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine