Hit:

• Request from a Web server for a graphic or other element to be displayed on a web page.  Sometimes the misleading term hit is not the same as a visitor.

A visitor is looking around at all the elements on a page, but hits only count the cold hard numbers of how many times sometime loads.  This number is usually a lot higher than visitors since visitors can load different images multiple times in navigating around the site.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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